Fashion and technology must co-exist and already complement each other in beautiful ways. Yet the two have largely stayed distant categories, effecting each other without merging. We have seen crossover collaborations with fashion and technology leading brands and today, health insight wearable companies have immense accessories akin to fashion products. The jump to build a fashion forward product with technology embedded in its DNA from its inception, is what makes Syntilay's AI shoes stand out.
A New Chapter, Tech + Fashion As One
Syntilay decided to turn a page and merge the two important areas into one, with the breakthrough world's first AI made commercially available slide called the Xplorer. The slide category was important to begin with because of its lack of design attention in a similar manner to the sneaker, yet its increased relevance as part of your footwear lineup. A perfect opportunity for AI to usher in a new era of appeal. Why do we need AI making shoes and how will this innovation impact you as the consumer?
Bloomberg's The Close Conversation
As seen on Bloomberg's The Close show last week, the Founder of Reebok, Joe Foster, has backed Syntilay because he believes in a future were many more talented individuals, creators, can receive their own signature shoes like athletes. In order for this to occur, technology must optimize the process of shoe creation to be less costly, more efficient, while retaining maximum customization.
A large hurdle for content creators to receive their own shoes like athletes has been the cost to go to market with an original design. Creators want to make an original design like athletes and that requires generally a larger financial investment and therefore risk if it succeeds or doesn't.
Every creator has countless merchandise from hats, shirts, shorts, hoodies, and more but across the board they generally never have shoes. Why haven't they been given the opportunity to get their own shoes? If people will buy other merch wouldn't they buy shoes as well? To walk in the shoes of their favorite creators and feel like they can achieve their dreams too! The answer lies in 3 stages of footwear creation.
AI Revolutionizes The Process To Make Shoes
The 3 most costly stages of footwear development are: creating the design, making the molds, and producing inventory. We have reduced the time to make a new original shoe design and bring it to market by 9x the traditional timeframe by having AI create 70% of the shoe, 3D print the shoes with Zellerfeld, our factory, so no molds are needed, and each shoe is printed on demand. Therefore, the risk associated with the investment in an original design for a creator is not the same as before, by a great measure. No more need for inventory, investment in molds for size 6, 6.5, 7, 7.5, and so on.
Creators Deserve A Shot At Footwear Through AI Shoes
Creators are some of the most talented and unique people on the planet. They have mastered cultivating a highly engaged with audience that wants them to be a part of their lives on a daily basis. All through the power of the internet. Creators have an incredible pulse on culture and are shaping it like no other. Many trends today come from TikTok and other social media channels. The people making those trends are creators.
Unlocking Creator Creativity Will Change Culture
Creators are shaping culture, so the next step is to have them make what is culturally relevant themselves, from a product standpoint. They help create the trends, so they know what trends to build around. Likely more than anyone else in the world. Giving them a platform to build an organic, authentic, and original design in arguably the most important piece of fashion culture globally, footwear, is essential.
Syntilay Is Excited For The Creator Footwear Revolution
We are confident creators are the next major opportunity in footwear and are ready to give this talent class a shot at building footwear and bringing never before seen designs to their audiences. This is a paradigm shift in footwear culture, that Syntilay is leading, to open a new era of creativity and experimentation!
To join the revolution, buy a pair of Syntilay Xplorer slides here.
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